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Google maintains its commitment to the video PDF Print E-mail
Written by ROSS   
Thursday, 06 August 2009 11:51

In October 2006, Google surprised with the purchase of an emerging company with a clear business model. With only 30 employees on the payroll was a YouTube phenomenon in the network. Their ability to convert almost any video to flash after embed another converted into a web service imprescinble.
The purchase of YouTube was used to search for new business models with video advertising before, during, and possibility of official channels, revenue sharing or jump to stardom.

Although in recent times have been competing to take into account, such as Vimeo, with a great creative community and giving high-definition video, Daily Motion or promoting open standards in the network, YouTube has potential for adding subtitles or videos in 3D.


Google, a company which owns YouTube, is reaffirmed in its bid to purchase audiovisual On2 Technologies, a company listed on the New York Stock Exchange, dedicated to research into video formats for the web and compress them.

Google acquires 57% of the company for 106.5 million dollars (74 million). At a rate of 0.60 U.S. cents per share.

Sundar Pichai, VP Product Management, Google welcomed the purchase: "The video is an essential part of the current web. We believe that better quality video and a better understanding must be part of our platform. We have a commitment constant innovation. On2's team will help us achieve our goal. "

 

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Last Updated on Tuesday, 13 October 2009 10:33